Why It Matters: Expectations To Do Good While Doing Well Aren’t Going Away.

It’s important to get ahead and manage your organization to a position of leadership in our transitioning economy. For most organizations, this means capacity building – learning not only how to employ social and sustainable business practices but to strategically embed them in your organization to unlock new sources of social and economic value for a long-term advantage.

The first thing you will see on my website in big, bold letters is the friendly reminder that the expectations for organizations to do good while doing well aren’t going away. Reading further you will find evidence of this on my Resources for Business page by way of research from leading institutions linking social and sustainable business practices with superior returns and my Resources for Impact Organizations and Resources for Funders pages by way of data on the substantial growth in impact investing and its demonstrated returns. From the Global Impact Investing Network to the Doughnut Economics Action Lab and the B Corp Movement, clear and growing signs and signals of our transitioning economy are all around us. 

In fact, B Lab, the non-profit network behind the B Corp Movement transforming our global economy to one that benefits all people, communities and the planet, promises it won’t stop until all business is a force for good. Business 101 tells us we must regularly scan our organizations and macro environments to get ahead of opportunities and threats to maintain a long-term competitive advantage – and this is exactly why leading with purpose, impact measurement and management and all other current and emerging social and sustainable business practices matter.

It’s important to get ahead and manage your organization to a position of leadership in our transitioning economy. For most organizations, this means capacity building – learning not only how to employ social and sustainable business practices but to strategically embed them in your organization to unlock new sources of social and economic value for a long-term advantage. Having received practical training in the latest social and sustainable business practices from world leading experts, I am here to guide your organization through the process from defining your purpose to building out strategic shared value strategies and measuring and managing your impact alongside your financial results. And these are exactly the requirements, along with several others, that certification institutions like B Corp outline in their standards. In fact, purpose and stakeholder governance is a key pillar for B Corp to ensure any businesses it certifies operate with a clear and meaningful purpose. And it provides free tools, like its B Impact Assessment and SDG Action Manager to help companies start measuring, managing and improving their impact.

So, it’s clear, this matters – not only for the long-term health of your company but also for the long-term health of people and planet. It’s time to define your purpose, share value and start managing your impact.  

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